Miduny is an artisanal furniture studio in Brooklyn led by Italian-born architect Alessandro Preda.
Miduny's furniture combines timeless form and rigorous engineering with warm materials and whimsical accents. Our pieces merge the impeccable craftsmanship and beauty of traditional joinery, with the convenience and sustainability of flat pack. Most miduny designs are intentionally versatile, specifically conceived with a dual purpose.
Miduny stands for Milano-Dubai-NewYork, i.e. where members of the founder’s family live. It also stands for global collaboration. While Miduny designs and fully prototypes furniture and objects in-house in Brooklyn, the production of finished goods involves the collaboration of raw material producers and manufacturers from different countries.
Offered directly to consumers, and through design stores, interior designers, architects, specifiers and trade showrooms. For more information on our Trade and Contract program, click here. To place international orders, please inquire at email@example.com.
Ale Preda (Italy) is a registered architect practicing in Brooklyn, New York. Growing up in Brescia, Italy, he came into contact with a rich culture of design and manufacturing. The iconic Riva wooden motorboat are built in Sarnico, and Flos, the manufacturer of Castiglioni Arco Lamp, is based in Bovezzo, both in Brescia’s province.
Ale graduated from Harvard University Graduate School of Design with a Master of Architecture degree and from Bocconi University in Milan with a Degree in Economics and Management.
Prior to founding miduny design, Ale was an Architect and Project Manager at Deborah Berke Partners in New York. Ale, is founding Principal of Ale Preda Architecture, an architecture studio with projects currently under way in the US, Italy and Czech Republic.
We strive for our designs to be geometrically precise, conceptually concise, light-hearted and visually impactful.
We acknowledge that people move frequently and we specifically designed a system of fine wood joinery that combines refined beauty and craft with straightforward assembly and disassembly.
We believe design and craftsmanship are fundamentally one and the same and that the act of making–the translation of ideas into physical form–is a source of knowledge.
We believe objects should be long-lasting and deepen their character with use, passing from one generation to the next.
Our logo symbolizes a crab’s claw.
Among Chuang-tzu’s many skills, he was an expert draftsman. The king asked him to draw a crab. Chuang-tzu replied that he needed five years, a country house, and twelve servants. Five years later the drawing was still not begun. “I need another five years,” said Chuang-tzu. The king granted them. At the end of these ten years, Chuang-tzu took up his brush and, in an instant, with a single stroke, he drew a crab, the most perfect crab ever seen.
Italo Calvino, On Quickness, Six Memos for the Next Millennium
Calvino’s Six Memos for the Next Millennium is a constant source of inspiration. To us the crab’s claw is a visual reminder to be patient and thoughtful in the conception, authoritative and decisive in the execution. We aspire to imbue our design with these values.