Product Photography in the time of COVID
by Alessandro Preda·
During the peak of the COVID-19 pandemic, when product photoshoots were not feasible, we decided to develop a series of imaginary architectures to showcase our products. These 6 Imaginary Sets, developed by alepreda architecture, explore the power of basic elements–a doorway, an arch, a round window, a cased opening–to create space. Loosely connected by materiality, these sets served to launch the new ebonized finish as well as new product sizes for our MiMi line, including our Tiny Desk/Console Table, MiMi Bench, and Square Tables.
New Ebonized All-Black Finish
Console Table Doubles as Tiny Desk
The new MiMi Square Table and Bench